Tobias HøgsbergMarketing change agent, and brand strategist with a strong understanding of digital marketing and transformation. I thrive in the interplay between creativity, media strategy, technology, and business. Always looking to create strategically founded innovative solutions that can help businesses grow, evolve and connect with audiences.
- Aldrig har relevans været mere relevant. Har skrevet en lille klumme på Berlingske om branded entertainment. #smdk business.dk/debat/naar-rek… 6 days ago
- Snakker lidt om "conversational commerce" og #chatbot potentiale i @berlingske #smdk #dkmedier business.dk/debat/sig-godd… 1 month ago
- RT @christianevejlo: Skal bruge en liste på 10 pisse seje danske erhvervskvinder? #twitterhjerne 1 month ago
- Arsenal ❤ #afc #arsenalfc https://t.co/UutzixkUeC 3 months ago
- 76 procent af danskerne finder reklamer på digitale medier irrelevante. Nyt Fireball indsigtsstudie @HMarkedsforing markedsforing.dk/artikler/burea… 3 months ago
Category Archives: Uncategorized
Kevin Kelly presentation “What’s better than free?” from this years Danish “New Media days 2010” Great thoughts from a visionary man
I don’t know if I’m a fan of McCandless, but that doesn’t change the power of data and information. When presented in an understandable and simple way it becomes even more relevant and powerful, not to mention when diagrams reveal unseen patterns and connections
When Alex @bogusky makes the move from being a glorified ad man at Crispin Porter+Bogusky to a concerned citizen/consumer at Fearless Revolution http://fearlessrevolution.com/, he is actually doing and representing a mindset that most ad agencies should incorporate in their business model.
A concerned citizen and an ad agency, to most people sound like a conflict of interest. But that isn’t necessarily the case. Agencies have always worked with the consumer perspective as an important ingredient when developing communication. Usually, it is the planner role at an agency that is the so-called “voice of the consumer”. In our work for corporate giants, its natural to research and seek insights regarding the behavior and attitudes of the target group, in order to establish how to reach them effectively. However, it has always only been with the clients needs in mind. Would it be impossible to represent both the client and the consumer? Fearless is developing “The new consumer bill-of-rights”, why not develop a similar consumer code of conduct for the advertising industry? Of course it would prevent an ad agency from working for some of the rotten corporate apples – thats a given. But that would only be a small price to pay. There is no doubt in my mind that a such initiative would result in better solutions and campaigns that would also resonate well with consumers. In addition, it would result in communication that the consumer actually felt they could trust. Products are subject to all kinds of stamps of approval whether its fair trade or organic – why not a stamp of approval for communication and advertising?
By launching a consumer bill of rights initiative, I believe the advertising industry could reinstall some credibility to a business, which today is being despised by the average citizen.