“Jagten på indsigt ofres på hastighedens alter”

“Nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his actions, even though his language so often camouflages what really motivates him. For if you know these things about a man you can touch him at the core of his being.”

Ordene stammer fra legendariske Bill Bernbach, og er i høj grad et udtryk for 60’erne og 70’ernes kreative revolution, som Bernbach var en af drivkræfterne bag. Han så om nogen, at forståelse for den menneskelige natur er et helt afgørende element i udviklingen af effektfulde kreative løsninger

Læs hele min klumme på bureaubiz:  Jagten på indsigt

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