A recent internet study showed that within the last year the number of Danish Facebook user between the age of 14 and 24 has dropped by 9,7%. In addition the same age-groups’ time spent on the social platform dropped from 23 to 21 minutes a day. There can be many reasons for this drop, but in general I believe it has something to do with the entry of other generations on Facebook . Kids simply don’t want to share a social platform with their parents.
It general it makes you wonder and reevaluate the strength of the Facebook business model. I admit that I have been one of the strongest advocates for Facebook as a long term sustainable solution that could survive for generations. However, if the Danish trend becomes a global trend I would begin to question if Facebook would actually be around forever… or atleast as long as I thought it would.
(study in Danish) http://jon-lund.com/main/unge-danskere-siver-fra-facebook/